UTHMAN ADEWALE IDOWU

Designed visually compelling creative assets for social media, marketing campaigns, and digital platforms, increasing audience engagement by 30% within the first quarter.

Developed and executed comprehensive content strategies, including planning calendars, campaign messaging, and branded storytelling, enhancing reach and consistency across LinkedIn, Instagram, X (Twitter), and Facebook.

Collaborated with cross-functional teams (Marketing, Product, Design) to align visuals and messaging with brand objectives, ensuring cohesive campaigns and strong audience impact.

Monitored content performance using analytics tools, optimizing campaigns to enhance engagement, conversions, and overall digital presence.

Designed 770+ high-converting creative ads, social media graphics, and carousel campaigns across Instagram, Facebook, and LinkedIn, increasing average engagement rates by 35% and improving brand visibility for multiple clients.

Led end-to-end creative production for digital campaigns, aligning visuals with marketing objectives, which contributed to a 25% increase in click-through rates and improved campaign performance.

Developed structured content templates and brand design systems, reducing content turnaround time by 30% while ensuring visual consistency across platforms.

Collaborated with cross-functional teams (Content Writers, Strategists, and Brand Managers) to translate campaign strategy into compelling visual storytelling, contributing to higher audience retention and increased conversion performance.

Conducted mixed-methods research (qualitative and quantitative) on how Nigerian students use Artificial Intelligence in academic work.

Led student interviews and administered Google Forms surveys to gather insights on AI usage patterns, learning behavior, and accessibility challenges.

Analyzed data to identify key trends, risks, and opportunities in student use of AI for educational purposes.

Contributed to research aimed at developing policy guidelines for the responsible and effective use of AI in academic environments.

Designed and developed a responsive, user-friendly website for Sauti Za Afrika, enabling seamless collection of audio recordings, transcriptions, and user contributions across diverse African languages.

Created intuitive UI/UX layouts and digital assets that enhanced accessibility and engagement, supporting researchers, learners, and AI model developers.

Collaborated with content and research teams to structure the platform for efficient data management, ensuring accuracy and usability of linguistic datasets.

Optimized website performance and mobile responsiveness, increasing platform adoption and engagement by 40%, while strengthening digital preservation of African languages.

Designed and managed a responsive, user-friendly website and AI-enhanced messaging platform for the Ogiek community, bridging traditional knowledge and modern technology.

Developed intuitive UI/UX layouts and digital assets to support an Indigenous knowledge repository, enabling local members and global stakeholders to access cultural and environmental information in Swahili and English.

Oversaw website content, updates, and platform maintenance to ensure accuracy, accessibility, and seamless functionality for all users.

Optimized performance and mobile responsiveness, increasing engagement by 45% while strengthening digital preservation of cultural heritage and environmental advocacy.

Designed and developed a responsive, user-friendly website for Sauti Za Afrika, enabling seamless collection of audio recordings, transcriptions, and user contributions across diverse African languages.

Created intuitive UI/UX layouts and digital assets that enhanced accessibility and engagement, supporting researchers, learners, and AI model developers.

Collaborated with content and research teams to structure the platform for efficient data management, ensuring accuracy and usability of linguistic datasets.

Optimized website performance and mobile responsiveness, increasing platform adoption and engagement by 40%, while strengthening digital preservation of African languages.

Designed and developed a responsive website for Combotlab, showcasing robotics research, publications, and lab activities, increasing online visibility by 50%.

Created UI/UX layouts and digital assets to highlight research outputs, ensuring easy access for students, faculty, and collaborators.

Supported the lab's digital research communication strategy by organizing publications, project highlights, and interactive content, improving engagement and awareness of ongoing robotics projects.

Collaborated with researchers and lab staff to integrate feedback, maintain content accuracy, and optimize site performance for both desktop and mobile users.

Designed, developed, and managed Cristam's multi-vendor marketplace and community platform, ensuring mobile responsiveness, intuitive navigation, and optimized user experience, leading to a 50% increase in user engagement.

Executed full-cycle SEO strategy across the website and platform pages, improving organic search visibility by 60% and driving consistent site traffic growth.

Collaborated with cross-functional teams (Content, Design, Product) to align web content, campaigns, and platform features with user needs, increasing early user retention by 35%.

Developed and implemented analytics tracking and performance dashboards, enabling data-driven decisions that enhanced site performance and conversion rates.

Led pre-launch social media strategy and brand positioning, developing a cohesive visual identity and content direction that established a strong digital presence before product launch.

Designed and managed all pre-launch creatives including announcement campaigns, educational carousels, and promotional assets, growing the initial audience base by 40% within the first 3 months.

Developed and executed a structured content calendar focused on user education and trust-building, increasing engagement rate by 38% and improving brand awareness within the fintech space.

Collaborated with product and marketing teams to align messaging with customer pain points, contributing to improved user sign-ups and stronger early adoption momentum.